Business Model Innovation

The Taxonomy of Disruption: Categorizing Business Model Archetypes (Innovation)

Business Model Innovation

Every business tells itself a story about how it makes money. Most of these stories are variations on themes we’ve seen before, dressed up in new clothes. Understanding these patterns matters because the difference between disruption and distraction often comes down to recognizing which archetype you’re actually building, not which one you claim to be. […]

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Why Business Model Innovation Trumps Product Innovation Every Single Time

Why Business Model Innovation Trumps Product Innovation Every Single Time

Innovation Domain, Business Model Innovation, Editors Pick

Meet business model innovation, where the best mousetrap in the world won’t save your business if you’re giving it away for free. This sounds obvious, yet companies spend billions perfecting their products while treating their business model as an afterthought. They obsess over features, design, and user experience. They hire the best engineers and designers.

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