Biomimicry: Why Every Chief Innovation Officer Needs to Understand it
Let’s be honest about corporate innovation: we preach radical thinking but practice incremental adjustments. Our innovation frameworks and ideation sessions mostly generate variations on familiar themes. Meanwhile, biomimicry offers access to 3.8 billion years of nature’s R&D breakthroughs, yet we walk right past this laboratory toward another whiteboard session. Nature isn’t just a source of […]
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